Amazon Sponsored Products (PPC) Made Easy
Amazon Sponsored Products are PPC (pay-per-click) ads that promote individual product listings on Amazon. They are one of the most popular and effective ways to advertise your products and increase your sales on Amazon. In this essay, we will explain what Amazon Sponsored Products are, how they work, and how to use them to grow your business.
What are Amazon Sponsored Products?
Amazon Sponsored Products are ads that appear on the search results page or on the product detail page when customers search for products on Amazon. They look very similar to regular product listings, except they have a gray "Sponsored" label below them. They can also appear on other placements, such as the bottom of the search results page, the right-hand side of the search results page, or the add-to-cart page.
Amazon Sponsored Products are cost-per-click (CPC) ads, which means you only pay when customers click on your ads. You can set your own budget and bid amount for each ad campaign, and you can also choose which keywords or products to target, or let Amazon automatically target relevant search terms and products for you.
Why use Amazon Sponsored Products?
Amazon Sponsored Products can help you achieve various goals for your business, such as:
Increase your product visibility and discoverability: By showing your ads to customers who are searching for products like yours, you can increase your chances of getting noticed and attracting more traffic to your product pages.
Boost your sales and revenue: By driving more qualified traffic to your product pages, you can increase your conversion rate and generate more sales and revenue for your business.
Launch new products or clear excess inventory: By advertising your new products or discounted products, you can create awareness and demand for them and accelerate their sales performance.
Compete with other sellers or brands: By bidding on keywords or products that your competitors are targeting, you can increase your share of voice and visibility on Amazon and capture more customers who are interested in your product category.
How to use Amazon Sponsored Products?
To use Amazon Sponsored Products, you need to have a professional seller account and be eligible for the Buy Box. The Buy Box is the white box on the right-hand side of the product detail page where customers can add the product to their cart or buy it directly. Only sellers who
meet certain criteria, such as price, availability, customer service, etc., can win the Buy Box and have their ads shown to customers.
To create an Amazon Sponsored Products campaign, you need to follow these steps:
Log in to your Seller Central account and go to the Advertising tab.
Click on Campaign Manager and then click on Create campaign.
Choose Sponsored Products as your campaign type and enter a name for your campaign.
Set your campaign duration (or leave it running indefinitely) and budget. You can set a daily budget (the maximum amount you are willing to spend per day) or a lifetime budget (the maximum amount you are willing to spend for the entire campaign).
Choose your targeting method: automatic or manual. Automatic targeting lets Amazon choose which keywords or products to show your ads for based on your product information. Manual targeting lets you choose which keywords or products to show your ads for based on your own research and strategy.
Choose the products you want to advertise and enter a default bid amount for each product. The bid amount is the maximum amount you are willing to pay per click for each product. You can also adjust the bid amount for each keyword or product later.
Review and launch your campaign.
After launching your campaign, you can monitor its performance using various metrics and reports in Campaign Manager. You can also optimize your campaign by adjusting your budget, bid amount, targeting method, keywords, products, etc., based on the data and insights you get from Campaign Manager.
In conclusion, Amazon Sponsored Products are PPC ads that promote individual product listings on Amazon. They can help you increase your product visibility, sales, revenue, and competitiveness on Amazon. To use Amazon Sponsored Products, you need to have a professional seller account and be eligible for the Buy Box. You also need to create a campaign, choose your targeting method, select your products, set your budget and bid amount, and launch your campaign. You can then monitor and optimize your campaign using Campaign Manager.
